Web & CRM Manager At Coca Cola

JOB ID: 25349
LOCATION(S): China
CITY/CITIES: Shanghai
SPECIFIC LOCATION CN-SH-SHANGHAI-OFFICE-ZIYUE ROAD
JOB TYPE: Full Time
TRAVEL REQUIRED: 25%
RELOCATION PROVIDED: No
SHIFT: N/A

DESCRIPTION & REQUIREMENTS:

Position Overview:
The role leads the Web infrastructure build up and marketing strategy, resources and CRM community, loyalty program execution for Coca-Cola China. This includes but is not limited to management of Coca-Cola China websites, database/loyalty program execution, direct marketing, campaign supporting and SEO/SEM.

• Manage the rebuilding and revamp of iCoke (community site)
• Update and upgrade brand campaign site to be branded websites, the latter requires more continuous operating rather than current campaign-based approach. Build solid digital infrastructure.
• SEO/SEM strategy for all branded websites.
• Daily operation and maintenance of all websites
• Be responsible for iCoke prize centre and related incentive, loyalty programs
• Work closely with IT Dept. to seek for the latest technology and solutions to improve user experience as well as  operation efficiency of company/brand websites
• Supervise and manage related agency on website design and update
• Direct marketing strategy, e.g. eDM, eNewsletter to support loyalty program.

Knowledge & Experience:

• 8+ years of web management, CRM, or digital marketing working experience.
• Strong background in web management and possess, experience:
• Familiar with web/ database architecture, processing with working experience in CRM/Web marketing.
• Eager to learn new digital technology and trend.
• Ability to collaborate, partner and influence people up, down and across the organization.
• Must be proficient in MS Office tools including Excel and Powerpoint, and must be comfortable presenting findings to internal and external audiences
• Extensive experience in web development is able to evidence experience in SEO and SEM as well as having a proven record in web project management.
• High level project management skills.
• Proven ability to manage CRM/Web development agency, Knowledgeable and passionate about interactive digital marketing concepts, practices and programs
• Bachelor’s degree required, computer science major will be a plus.
• Fulgent in English speaking and writing

CLICK HERE TO APPLY ONLINE