JOB ID: 25307
LOCATION(S): Nigeria
CITY/CITIES Lagos
SPECIFIC LOCATION NG-LA-LAGOS-OFFICE
JOB TYPE: Full Time
TRAVEL REQUIRED: 25%
RELOCATION PROVIDED: No
SHIFT: N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
The closing date for this position is Wednesday, 24th April 2013
The Media Manager will be instrumental in furthering Integrated Marketing Communications (IMC) Media strategy for The Coca-Cola Company in the Nigeria and the French West Africa Franchises. The position, in conjunction with the media agency partner, Brand Teams and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification, impactful Connection Planning and full IMC plan execution, with emphasis on media (paid, owned, and earned).
Key Duties and Responsibilities
Regional Integrated Marketing Communication Development: partner with local / BU/ and media agency partner to amplify the Core Creative Idea into key connection points with emphasis on media (paid, owned, earned). Apply best media practices from global/regional sources and implement emerging media frameworks (paid, free, and owned media).
Media / Asset Strategy Development: partner with Brand teams, IMC teams and agency partners to optimize media investment strategies and plans. Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
Agency Relationship Management: Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery). Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
IMC Plan Execution: Lead to full execution of media plans within IMC plans—ensuring clear links to CCI and leveraging brand strategies. Manage clear processes/routines with key partners (e.g. bottler, agencies, etc.) to ensure plans are executed on time/ in-budget and coordinated across key constituents as needed. Manage clear execution and related “post-mortems”.
Financial/Job Scope
To be advised.
Organizational Impact/Influence
Local Brand Team:
Lead media plan development by leveraging local media insights and ensure that brand messages are activated through targeted, relevant, and strategically-aligned media contact points to build brand values and drive profitable volume.
Local Agency Team:
Lead and provide direction to the media agency (based on the approved IMC Plan), and manage day-to-day requirements with the media agency based on agreed protocol and processes for fast turnaround of requirements.
Actively participate in annual assessment process and remuneration / contract negotiations with the Media Agency-of-Record.
Internal Support / Process Management :
Brand, IMC, Commercial, Bottler, PAC, Agencies.
KO Finance – Manage day-to-day media financial processes to ensure accuracy of media documents, prompt payment to the media, etc.
Industry Representation:
Helps in establishing and maintaining contacts within the media industry. Maintains relationship with various media suppliers.
Active role to during media rate negotiations.
Global and Regional KO IMC / Media Representation :
Functionally reports and manages requirements from BU IMC manager and Group Media Director.
Attend and actively participate in KO Regional Media Meetings / Conference.
Evaluate and adapt best practices from new media learning, guidelines, and other countries to enhance media effectiveness, efficiency, and creativity.
Analysis
Proficient-Expert level in media analytics to identify and optimize media investment strategies and plans to connect with our consumers. Analyse media impact on core brand metrics and business metrics.
Proficient-Expert level in leveraging financial rigor to prioritize and allocate resources effectively.
Proficient-Expert level in measuring financial and equity impact of investments and institutionalizes learnings
Judgement and Decision Making
Lead development, judgement and ability to evaluate the Media Plan
Decision-making accountability impacting 60-70% of total BU DME (based on % allocated to Media).
Critical judgement on day-to-day requirements with the agency based on agreed protocol and processes.
Innovation
Expected to re-apply best media practices from global/regional sources and implement emerging media frameworks (paid, free, and owned media).
Supervisory Responsibilities
Direct Reports: None. Extensive project management and general coaching and mentoring within team expected. Direct management media agency.
Decision Making: Accountability over media critical investments within specific programs
Qualifications/Competencies/Skills
Core Competencies
Drive innovative business improvement
Balance immediate & LT priorities
Delivers results
Imports & exports good ideas - demonstrates creativity and diligence to adapt a core creative idea into locally-relevant communication and platform
Sets a winning example
Technical Skills:
Negotiation
Develop And Maintain Supplier Relationships
Related Work Requirements/Qualifications
Minimum 5 years critical experience in Media, IMC, DME Management, demonstrated understanding of media landscape in Nigeria and French West Africa – either from client, agency or media industry experience.
Education Requirements
Bachelors Degree 'with specialization in Media Management
Cultural Diversity
Ability to work in a multi-cultured environment.
Working Conditions
As per assigned geography
Travel Requirements
Atleast 25% within Business Unit, Group
CLICK HERE TO APPLY ONLINE
LOCATION(S): Nigeria
CITY/CITIES Lagos
SPECIFIC LOCATION NG-LA-LAGOS-OFFICE
JOB TYPE: Full Time
TRAVEL REQUIRED: 25%
RELOCATION PROVIDED: No
SHIFT: N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
The closing date for this position is Wednesday, 24th April 2013
The Media Manager will be instrumental in furthering Integrated Marketing Communications (IMC) Media strategy for The Coca-Cola Company in the Nigeria and the French West Africa Franchises. The position, in conjunction with the media agency partner, Brand Teams and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification, impactful Connection Planning and full IMC plan execution, with emphasis on media (paid, owned, and earned).
Key Duties and Responsibilities
Regional Integrated Marketing Communication Development: partner with local / BU/ and media agency partner to amplify the Core Creative Idea into key connection points with emphasis on media (paid, owned, earned). Apply best media practices from global/regional sources and implement emerging media frameworks (paid, free, and owned media).
Media / Asset Strategy Development: partner with Brand teams, IMC teams and agency partners to optimize media investment strategies and plans. Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
Agency Relationship Management: Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery). Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
IMC Plan Execution: Lead to full execution of media plans within IMC plans—ensuring clear links to CCI and leveraging brand strategies. Manage clear processes/routines with key partners (e.g. bottler, agencies, etc.) to ensure plans are executed on time/ in-budget and coordinated across key constituents as needed. Manage clear execution and related “post-mortems”.
Financial/Job Scope
To be advised.
Organizational Impact/Influence
Local Brand Team:
Lead media plan development by leveraging local media insights and ensure that brand messages are activated through targeted, relevant, and strategically-aligned media contact points to build brand values and drive profitable volume.
Local Agency Team:
Lead and provide direction to the media agency (based on the approved IMC Plan), and manage day-to-day requirements with the media agency based on agreed protocol and processes for fast turnaround of requirements.
Actively participate in annual assessment process and remuneration / contract negotiations with the Media Agency-of-Record.
Internal Support / Process Management :
Brand, IMC, Commercial, Bottler, PAC, Agencies.
KO Finance – Manage day-to-day media financial processes to ensure accuracy of media documents, prompt payment to the media, etc.
Industry Representation:
Helps in establishing and maintaining contacts within the media industry. Maintains relationship with various media suppliers.
Active role to during media rate negotiations.
Global and Regional KO IMC / Media Representation :
Functionally reports and manages requirements from BU IMC manager and Group Media Director.
Attend and actively participate in KO Regional Media Meetings / Conference.
Evaluate and adapt best practices from new media learning, guidelines, and other countries to enhance media effectiveness, efficiency, and creativity.
Analysis
Proficient-Expert level in media analytics to identify and optimize media investment strategies and plans to connect with our consumers. Analyse media impact on core brand metrics and business metrics.
Proficient-Expert level in leveraging financial rigor to prioritize and allocate resources effectively.
Proficient-Expert level in measuring financial and equity impact of investments and institutionalizes learnings
Judgement and Decision Making
Lead development, judgement and ability to evaluate the Media Plan
Decision-making accountability impacting 60-70% of total BU DME (based on % allocated to Media).
Critical judgement on day-to-day requirements with the agency based on agreed protocol and processes.
Innovation
Expected to re-apply best media practices from global/regional sources and implement emerging media frameworks (paid, free, and owned media).
Supervisory Responsibilities
Direct Reports: None. Extensive project management and general coaching and mentoring within team expected. Direct management media agency.
Decision Making: Accountability over media critical investments within specific programs
Qualifications/Competencies/Skills
- Functional Competencies
- Media Planning Process
- Media Analytics
- Media Assets and Properties
- Agency Management
- Financial Process
- Productivity
- IMC Innovation (70 - 20 - 10) Framework
Core Competencies
Drive innovative business improvement
Balance immediate & LT priorities
Delivers results
Imports & exports good ideas - demonstrates creativity and diligence to adapt a core creative idea into locally-relevant communication and platform
Sets a winning example
Technical Skills:
- Consulting / Specialist Support
- Establishing Strategic Direction For Specialist Area
- Pursuing Innovation
Negotiation
Develop And Maintain Supplier Relationships
Related Work Requirements/Qualifications
Minimum 5 years critical experience in Media, IMC, DME Management, demonstrated understanding of media landscape in Nigeria and French West Africa – either from client, agency or media industry experience.
Education Requirements
Bachelors Degree 'with specialization in Media Management
Cultural Diversity
Ability to work in a multi-cultured environment.
Working Conditions
As per assigned geography
Travel Requirements
Atleast 25% within Business Unit, Group
CLICK HERE TO APPLY ONLINE
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